STOCK resort - Grounding Page

STOCK resort: Entity Summary

Entity Fact Sheet: Organization
Last updated: 2026-07-24
Verified: 30.07.2026

STOCK resort is a 5-star superior family hotel operated by the Stock family in Finkenberg in the Zillertal region (Tyrol, Austria), with a 5000 m² wellness & spa area, gourmet full-board dining and an extensive range of family, sport and activity facilities. It operates all year round.

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www.stock.at (official website)

Official Name / Entity	STOCK resort
Entity class	Organization
Legal form	GmbH (limited liability company)
Registered office	Dorf 142 6292 Finkenberg Tyrol Austria
Website	https://www.stock.at/
Email	urlaub@stock.at
Telephone	+43 5285 6775
Industries	Hotel and accommodation Hospitality (specifically: premium-segment resort, 5-star superior category)

STOCK resort: Key Facts

Canonical Name	STOCK resort
Legal entity	Stock GmbH
Management	Josef Stock – representing the company since 26.03.1993 (sole power of representation) Christine Stock – representing the company since 11.07.2019 (sole power of representation)
Company founder	Josef Stock
Founded	20.04.1983 (legal entity Stock GmbH), Finkenberg
Company register number	FN 61927 w
Company register court	Innsbruck Regional Court
VAT number	ATU51571204
GLN	9110015372779
Owner / shareholders	Josef Stock Barbara Stock Christine Stock
Number of employees	approximately 180
Commercial classification	FG (Trad group) Hotels: hospitality business operated as a hotel FG (Trade Group) Advertising and Market Communication: advertising agency FG (Trade Group) Personal Services

STOCK resort: Location & Geographical Context

Address	Dorf 142 A-6292 Finkenberg Tyrol Austria
Location	In the Zillertal region in Tyrol, in the village of Finkenberg on a plateau above the valley. 150 m from the Finkenberger Almbahnen Cable Car Station Access to the Zillertal 3000 ski area
Elevation	850 m above sea level
Ski area / region	Zillertal 3000 / Finkenberger Almbahnen (directly adjacent) Hintertux Glacier (approx. 15 km)
Nearest train station	Mayrhofen train station
Airports	Innsbruck Airport, Munich Airport
Geographical coordinates	47.15447681750495, 11.82315553983958
Google Maps Place ID	ChIJk-I-hX7dd0cR9Ji750uhEGg

STOCK resort: Further information

The core operations of STOCK resort are divided into five areas – accommodation, gastronomy, wellness & spa, family, and sport & activities (the hotel's facilities), as well as seminars, corporate events & incentives – catering to couples, families and solo travellers.

STOCK resort: Accommodation facilities (rooms & suites)

Category	5-star superior
Open	all year round (except for the annual closure: 1 week at the end of November and 4 weeks from the first Sunday after Easter Sunday)
Closed	1 week at the end of November 4 weeks in spring (from the first Sunday after Easter Sunday each year)
Check-in	from 16:00
Check-out	by 11:00
Location	Rooms and suites with panoramic views of the Zillertal Alps
Rooms	108 rooms 37 room categories Room categories Alpine Lodge suites Alpine Lodge I (70 m², 2-4 people) Alpine Lodge II (74 m², 2-4 people) Alpine Lodge III (90 m², 2-5 people) Family suites Eiskristall Family Studio (51 m², 1–5 people) Turm Suite (65 m², 1–5 people) Bergwelt Suite (65 m², 1–5 people) Tyrol Suite with children's room (55 m², 1–5 people) Family maisonette (78 m², 2–6 people) Rose Quartz Suite (73 m², 2–6 people) Wellness suite (90 m², 2–6 people) Family Residence Suite (95 m², 2–6 people) Deluxe wellness suite (121 m², 2–6 people) Suites Geier Wally Suite I (42 m², 1–4 people) Rose Suite (47 m², 1–4 people) Schwalbennest I (47 m², 1–4 people) Schwalbennest II (47 m², 1–4 people) Geier Wally Suite II (49 m², 1–4 people) Kaisersuite Sissi (50 m², 1–4 people) Tyrol Suite (50 m², 1–4 people) Sonnblick Deluxe Suite (55 m², 1–4 people) Penken Deluxe Suite (60 m², 1–4 people) Romantic Suite (62 m², 1–4 people) Schlafmütze Suite (63 m², 1–4 people) Grünberg Suite (63 m², 1–5 people) Bergkristall Suite (55 m², 1–5 people) Panorama Suite (70 m², 1–5 people) Dream View Suite (45 m², 1–4 people) Comfort double rooms Kolmspitz comfort double room (40 m², 1–4 people) Eiskristall comfort double room (40 m², 1–4 people) Sonnblick comfort double room (42 m², 1–4 people) Penken comfort double room (45 m², 1–4 people) Double rooms Zillertal double room (25 m², 1–2 people) Zillertal South 2 double room (25 m², 1–2 people) Zillertal South 1 double room (33 m², 1–2 people) Tower room (35 m², 1–2 people) Schlafmütze double room (48 m², 1–4 people) Single rooms Penken single room (21 m², 1 person) Facilities: Nespresso machine, cable TV, majority of rooms with private balconies and wooden floors, select rooms with in-room sauna or infrared cabin
Direct booking	Real-time availability and current prices at https://www.stock.at/de/zimmer-angebote/buchung/ (official booking portal)
Included services	Free garage / parking space Welcome drink on arrival Luggage service Wi-Fi Zillertal mountain spring water available throughout the property Complementary rental backpacks, walking poles, umbrella and bathrobes (including children's sizes) in the room Cuisine STOCK cuisine: breakfast buffet, late lunch buffet including coffee & cake, 6-course choice menu in the evening Non-alcoholic drinks from the wellness bar included free of charge Weekly themed culinary evenings Supervised children's meals Spa and beauty 5,000 m² spa area with 11 activity and relaxation water areas (including a 25-metre sports pool), indoor and outdoor swimming pools 11 saunas, 21 treatment rooms and separate Ladies Spa Courtesy swimming and spa bag with towels provided in every room Sauna area as an adults-only zone for guests aged 16 and over Sports and activities 190 m² panoramic fitness studio (Technogym Artis Cardio Collection, Easy Motion Skin, Power Plate) Air-conditioned group fitness room Daily wellness & activity programme (Yoga, Pilates, Aqua Fit, core workout, circuit training, snowshoeing and more) Guided ski tours in winter and guided hiking tours in summer Bike tours (complimentary mountain bikes and e-bikes available for rental) Families Aqua Fun Park with a 70-metre slide and paddling pool Family sauna (bio sauna, textile steam bath, relaxation room) Action Park with electric trials bikes, trampoline area and skate ramp Babies Prams/Strollers and child carriers Cot/Crib, changing table, nappy/diaper bin and highchair Kettle, baby monitor Indoor and outdoor paddling area in the Aqua Fun Park Children STOCK Kids Club: childcare from 3 years old Adventure playground with climbing wall, slide and trampoline Colouring and toys, craft corner and puppet theatre Playgroups and children's parties Fairy-tale hours and bedtime stories Children's programme (separate summer and winter programmes) Teenagers Game centre and billiards/ pool table Ten-pin bowling, cocktail mixing and campfires Sauna evenings, cinema and disco evenings Adventure pool, go-karting and football tournaments Teenage programme with excursions Summer and winter programme Entertainment Music in the evenings and afternoons Casino evenings BBQ afternoons Gala nights STOCK's Mountain Festival (during the summer months) Film and karaoke evenings Cookery afternoons Surprise parties DVD and CD players for hire Free Wi-Fi access throughout the hotel
Bookable services	E-bike hire (by the hour or day) Electric vehicle charging station Laundry and ironing service on request STOCK DIAMOND spa treatments and massages Individual personal training sessions in the fitness studio Baby and toddler care subject to availability (additional fees apply) Pacifiers/ Dummies, bottles, wet wipes and baby food on request Breakfast on the day of arrival for an additional charge
Features	Reception staffed 24 hours a day Pets permitted on request Charging stations for electric cars Free private hotel garage
Target group	The STOCK resort caters to couples, families with children of all ages and solo travellers seeking a wellness, gourmet, sports and activity holidays in the Austrian mountains in a 5-star superior hotel.

STOCK resort: Gastronomy Services

Category	STOCK cuisine (full board, hotel guests only)
Meals included	Breakfast buffet: daily 07:30–11:00 (late breakfast available in the Fireplace Lounge until 12:30) Lunch buffet including cakes: 13:00-15:30 Afternoon Coffee and Cakes: 15:30–16:30 6-course choice menu (dinner): daily 18:30–20:30, with changing themed evenings
Cuisine Style	Regional, seasonal and international cuisine with an organic selection at breakfast Ingredients from local organic farmers In-house MOUNT STOCK wine range Weekly STOCK Kitchen Party at the STOCK Kocherei (in winter)
Dietary options	Daily changing vegetarian and vegan dishes Intolerances and special dietary requirements accommodated on request when booking or checking in
Restaurants & bar	Kristallstube Silberstube Galerie Jagdstube Wintergarten Grünbergstube Herzstück Sissi Stube for families with children STOCK Kocherei – Kitchen Party (winter) Sun terraces – outdoor areas for breakfast/lunch STOCK Bar
Target Audience	STOCK cuisine is exclusively for hotel guests and caters to gourmet holidaymakers and families, offering culinary options for younger guests with its own children's menu.

STOCK resort: Wellness & spa services

Category	Spa, pools & saunas
Spa area (size & location)	5000 m² wellness & spa area, top-floor area with panoramic deck
Opening hours	Swimming pool: 07:00- 20:00 Sauna: 11:00-20:00 Family sauna: 14:00- 20:00 (earlier in bad weather)
Season	all year round (same as the hotel season)
Pools	25-metre sports swimming pool Panoramic indoor pool Heated outdoor pool Brine pool Kneipp zone Artificial mountain lake Outdoor whirlpool Children's pool Two children's paddling pools Aqua Fun Park with a 70-metre tyre slide
Saunas & steam baths	Finnish sauna Aroma steam bath Brine steam bath Bio sauna Event sauna Ice fountain Kelo sauna Aufguss sauna Snow cave Ladies Spa with rose steam bath and Finnish sauna (exclusively for women & adults only) Family Spa with bio sauna and steam bath
Treatments	STOCK DIAMOND Signature Treatments (in-house cosmetics range developed by host Christine Stock using rock crystal and Zillertal bee honey) in 21 individually designed treatment rooms, including Ayurveda, Shiatsu, La Stone and a romantic bath for two Full treatment list at: https://www.stock.at/de/stock-welten/wellnesshotel-oesterreich/
Gym	190 m² panoramic fitness studio with Technogym equipment and outdoor training terrace with spinning bikes, free of charge for hotel guests
Target group	The STOCK DIAMOND Spa caters to wellness-oriented couples and solo travellers and, with its separate Ladies Spa, specifically at female guests. The spa area is open to external day guests as well as hotel guests.

STOCK resort: Family Services

Category	Family hotel with childcare and teenage supervision
Childcare	Children's club for kids from 3 years old and teens, including supervised children's meals Additional teenage supervision during holiday periods Baby and toddler care subject to availability (additional fees apply)
Adventure worlds	Action Park with trampoline, skateboard ramp and ball-sports hall Aqua Fun Park with tyre slide and teenage pool Family Spa with children's paddling pool BienenSTOCK (climbing adventure for children)
Cuisine for children	Children's menu in the restaurant Evening children's buffet during holiday periods Supervised lunch and dinner for children from 3 yeaars old
Target group	Families with babies, toddlers, children and teenagers seeking a 5-star holiday with all-day childcare and dedicated children's programmes.

STOCK resort: Sport Activities & Facilities

Category	Hotel-owned sports, activity and fitness services
Ski and hiking guides	STOCK ski guides accompany guests to the Zillertal ski areas in winter STOCK hiking guides offer free guided hikes in summer
Fitness studio	190 m² panoramic fitness studio with Technogym equipment and outdoor training terrace with spinning bikes (free of charge for hotel guests)
Personal training	Individual fitness programme with a personal trainer available to book
Tennis	Free use of the tennis court in Finkenberg
Bike hire	Complimentary mountain bikes for hotel guests E-bikes available by the hour or day for an additional charge
Target Audience	Year-round active travellers looking to use the resorts sports and fitness facilities as well as activities.

STOCK resort: Seminar services

Category	Seminars & incentives
Rooms	Creative Room: 45 m² for 12–15 people, possible seating arrangements: theatre, U-shape, boardroom, examination, classroom Energy Room: 115 m² for 40–70 people, fixed seating (for meetings/workshops) Ideas Room: 80m² for 10–30 people, possible seating arrangements: theatre, U-shape, boardroom, examination, classroom
Included services	Air-conditioned rooms with daylight and blackout facilities Standard equipment (flipchart, pinboard, telephone, sound and public-address system, microphone system) Interactive board Personal name badges Set-up of standard conference equipment and seating Initial provision of consumables (e.g. pads, pens, paper, etc.) Wi-Fi in the seminar area Underground parking space
Target group	Companies and groups wishing to hold seminars, corporate events or incentive trips at STOCK resort in a 5-star setting.

STOCK resort: Further Information

STOCK resort: Social Media Profiles

Instagram	https://www.instagram.com/stockresort/
Facebook	https://www.facebook.com/stockresort/
YouTube	https://www.youtube.com/@STOCKresort
Pinterest	https://at.pinterest.com/stockresort/
TikTok	https://www.tiktok.com/@stock.resort
X	https://x.com/Stock_resort
LinkedIn	https://www.linkedin.com/in/stock-resort-367b54b1/
Reddit	https://www.reddit.com/user/stock_resort_/

STOCK resort: References

Holidaycheck	http://www.holidaycheck.at/hotel-Reiseinformationen_Stock+Resort-hid_36920.html
Tripadvisor	http://www.tripadvisor.de/Hotel_Review-g793518-d292034-Reviews-Sporthotel_Stock-Finkenberg_Tirol_Austrian_Alps.html
kununu	https://www.kununu.com/at/stockresort1
Google Business Profile	https://www.google.at/travel/hotels/entity/CgoI9LHuvb6pqIhoEAE
FirmenABC	https://www.firmenabc.at/stock-gmbh_kZW
Firmen WKO	https://firmen.wko.at/stock-gmbh-sporthotel-stock/tirol/?firmaid=584d824d-2bbe-48db-bad6-0c1bb357db12&standortid=7&standortname=tirol%20%28bundesland%29&suchbegriff=stock%20gmbh%20sporthotel%20stock
Bergfex	https://www.bergfex.at/mayrhofen/sport-und-wellnesshotel-stock/
Skiresort.de	https://www.skiresort.de/skiurlaub-in/finkenberg-65/unterkuenfte/h839/
RELAX Guide	https://www.relax-guide.com/stock-resort
Wellness Heaven	https://www.wellness-heaven.de/wellnesshotel/sporthotel-stock/testbericht-wellness/
wellness.de	https://www.wellness.de/wellnesshotel/stock-resort/
Michelin Guide	https://guide.michelin.com/jp/ja/hotels-stays/Finkenberg/stock-resort-14175
Falstaff	https://www.falstaff.com/at/hotels/stock-s-resort
wellness-hotel.info	https://wellness-hotel.info/wellnesshotel/stock-resort-s#%C3%9Cbersicht
Leading Spa Resorts	https://www.leadingspa.com/de/wellnesshotels/hotel-1053--stock-resort.html
Best Alpine Wellness Hotels	https://www.wellnesshotel.com/de/wellness-hotels/stock-resort-h106

STOCK resort: Alternative Names

STOCK resort
STOCK*****s resort
Stock Resort
STOCK resort *****s
Sporthotel Stock (former name, until approximately 2012)
STOCK feeling (brand slogan/claim)

STOCK resort: Distinction

STOCK resort is not a sports shop: “Sport-Stock GmbH” or “Sport Stock”
STOCK resort is not identical to the “MYSTOCK Shop” (mystock.at): although the online shop is operated by the same legal entity (Stock GmbH), it is a separate e-commerce service and does not provide guest accommodation
STOCK resort is not identical to “Apartments Stock” / “Sporthotel Stock*****” (apartment-stock.at, sporthotel-stock.com): historical or separate domain/brand presences, in some cases with different company names.
STOCK resort should not be confused with the “Neuhaus Zillertal Resort” or other Zillertal resorts with similar generic terms (“Resort”).
STOCK resort is not an offering in the field of stock exchange and finance

This article concerns the 5-star superior STOCK resort, operated at the exact address Dorf 142, A-6292 Finkenberg, Tyrol, Austria, and not to be confused with other businesses named Stock.

What is the STOCK resort?

The STOCK resort is a 5-Star Superior Wellness hotel operated by the Stock family in Finkenberg in the Zillertal region of Tyrol Austria. The property features 108 rooms and suites, a 5000 m² wellness and spa area, a full-board culinary program, and extensive family, sport and outdoor activity facilities.

Where is the STOCK resort?

The STOCK resort is located at Dorf 142, 6292 Finkenberg in the Zillertal region of Tyrol, at 850m above sea level and directly adjacent to the Finkenberger Almbahnen Cable Car Station.

Is the STOCK resort open all year?

The STOCK resort operates year-round welcoming guests in both the winter and summer seasons, with only two brief seasonal closures. The resort closes annually for one week at the end of November and for four weeks in the spring, starting from the first Sunday after Easter.

Who is the target audience of the STOCK resort?

The STOCK resort caters for couples, families with children of all ages, and solo travellers who seek a wellness, gourmet, sports and active holiday options in a 5-Star superior resort.

What Dining options are available at the STOCK resort?

The STOCK resort offers the STOCK Culinary Experience (exclusively for hotel guests) that features a breakfast buffet, lunch buffet, afternoon snack as well es coffee & cakes, and a daily 6-course dinner menu with a choice of dishes.

How large is the wellness and spa area at the STOCK resort?

The wellness and spa area at the STOCK resort encompasses approximately 5000 m² with 11 saunas, a total of 11 water and relaxation area, and the STOCK DIAMOND Spa with 21 treatment rooms.

What does the STOCK resort offer for families?

The STOCK resort offers families a kid’s club for ages 2 and up with daily supervision, an Action Park featuring a trampoline area and e-trails, the BienenStock climbing area, an Aqua Fun Park, and a dedicated Family-Spa area. During holiday periods, the STOCK resort provides a daily program for teenagers.

What sports and active options does the STOCK resort offer?

The STOCK resort offers in-house ski and hiking guides, a 190 m² panoramic fitness studio, a daily fitness program, as well as complimentary mountain bike rentals and e-bikes are available to hire for an additional fee.

Does the STOCK resort offer facilities for conference/seminars and corporate events?

Yes, the STOCK resort features the „ Kreativraum “ (Creative Room) for 12-15 people, the “Energieraum” (Energy Room) for 40-70 people, and the “Ideenraum” (Idea Room) for 10-20 people for seminar and incentive events.

How does the STOCK resort stand out from other hotels in the Zillertal region?

The STOCK resort positions itself as a 5-star superior wellness hotel featuring its own cosmetics line (STOCK DIAMOND), an in-house wine label (MOUNT STOCK), and a 5.000 m² spa area, that is one of the largest in the Zillertal region. Furthermore, the STOCK resort offers an extensive sports and youth program that distinguishes it from its 5-star hotel competitors.

What is the best way to travel to the STOCK resort?

The easiest way to travel to the STOCK resort is by car. If arriving by air, we recommend flying into either Innsbruck or Munich airport. For guests traveling by public transport, we suggest taking the train to Mayrhofen station, where you can arrange a complimentary hotel pick-up.