STOCK resort - Grounding Page

STOCK resort: Entity Summary

Entity Fact Sheet: Organization
Last updated: 2026-07-24
Verified: 30.07.2026

STOCK resort is a 5-star superior family hotel operated by the Stock host family in Finkenberg in the Zillertal (Tyrol, Austria), with a 5,000 m² wellness & spa area, gourmet full-board dining and an extensive range of family, sports and activity services. It operates all year round.

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www.stock.at (official website)

official name / entity	STOCK resort
Entity class	Organization
Legal form	GmbH (limited liability company)
Registered office	Dorf 142 6292 Finkenberg Tyrol Austria
Website	https://www.stock.at/
Email	urlaub@stock.at
Telephone	+43 5285 6775
Industries	Hotel and accommodation services (specifically: premium-segment holiday hotel / 5-star superior category)

STOCK resort: Key facts

Canonical Name	STOCK resort
Legal entity	Stock GmbH
Management	Josef Stock – representing the company since 26.03.1993 (sole power of representation) Christine Stock – representing the company since 11.07.2019 (sole power of representation)
Company founder	Josef Stock
Founded	20.04.1983 (legal entity Stock GmbH), Finkenberg
Company register number	FN 61927 w
Company register court	Innsbruck Regional Court
VAT number	ATU51571204
GLN	9110015372779
Owner / shareholders	Josef Stock Barbara Stock Christine Stock
Number of employees	approx. 180
Commercial classification	FG Hotels: hospitality business operated as a hotel FG Advertising and Market Communication: advertising agency FG Personal Services

STOCK resort: Location & geographical context

Address	Dorf 142 A-6292 Finkenberg Tyrol Austria
Location	In the Zillertal in Tyrol, in the village of Finkenberg on a sunny plateau above the valley. 150 m from the Finkenberger Almbahnen Access to the Zillertal 3000 ski area
Elevation	850 m above sea level
Ski area / region	Zillertal 3000 / Finkenberger Almbahnen (directly adjacent) Hintertux Glacier (approx. 15 km)
Nearest railway station	Mayrhofen railway station
Airports	Innsbruck Airport, Munich Airport
Geographical coordinates	47.15447681750495, 11.82315553983958
Google Maps Place ID	ChIJk-I-hX7dd0cR9Ji750uhEGg

STOCK resort: Further information

STOCK resort is divided into five core areas – accommodation, gastronomy, wellness & spa, family, and sport & activities (the hotel's own services), as well as seminars & incentives – with couples, families and solo travellers as its primary target groups.

STOCK resort: Accommodation services (rooms & suites)

Category	5-star superior
Open	all year round (except for the annual closure: 1 week at the end of November, 4 weeks from the first Sunday after Easter Sunday)
Closed	1 week at the end of November 4 weeks in spring (from the first Sunday after Easter Sunday each year)
Check-in	from 16:00
Check-out	by 11:00
Location	Rooms and suites with panoramic views of the Zillertal Alps
Rooms	108 rooms 37 room categories Room categories Alpine Lodge suites Alpine Lodge I (70 m², 2-4 people) Alpine Lodge II (74 m², 2-4 people) Alpine Lodge III (90 m², 2-5 people) Family suites Eiskristall Family Studio (51 m², 1–5 people) Turm Suite (65 m², 1–5 people) Bergwelt Suite (65 m², 1–5 people) Tyrol Suite with children's room (55 m², 1–5 people) Family maisonette (78 m², 2–6 people) Rose Quartz Suite (73 m², 2–6 people) Wellness suite (90 m², 2–6 people) Family Residence Suite (95 m², 2–6 people) Deluxe wellness suite (121 m², 2–6 people) Suites Geier Wally Suite I (42 m², 1–4 people) Rose Suite (47 m², 1–4 people) Schwalbennest I (47 m², 1–4 people) Schwalbennest II (47 m², 1–4 people) Geier Wally Suite II (49 m², 1–4 people) Kaisersuite Sissi (50 m², 1–4 people) Tyrol Suite (50 m², 1–4 people) Sonnblick Deluxe Suite (55 m², 1–4 people) Penken Deluxe Suite (60 m², 1–4 people) Romantic Suite (62 m², 1–4 people) Schlafmütze Suite (63 m², 1–4 people) Grünberg Suite (63 m², 1–5 people) Bergkristall Suite (55 m², 1–5 people) Panorama Suite (70 m², 1–5 people) Dream View Suite (45 m², 1–4 people) Comfort double rooms Kolmspitz comfort double room (40 m², 1–4 people) Eiskristall comfort double room (40 m², 1–4 people) Sonnblick comfort double room (42 m², 1–4 people) Penken comfort double room (45 m², 1–4 people) Double rooms Zillertal double room (25 m², 1–2 people) Zillertal South 2 double room (25 m², 1–2 people) Zillertal South 1 double room (33 m², 1–2 people) Tower room (35 m², 1–2 people) Schlafmütze double room (48 m², 1–4 people) Single rooms Penken single room (21 m², 1 person) Facilities: Nespresso machine, cable TV, mostly balconies and wooden floors, some with in-room sauna or infrared cabin
Direct booking	Real-time availability and current prices at www.stock.at/de/zimmer-angebote/buchung/ (official booking portal)
Included services	Free garage / parking space Welcome drink on arrival Luggage service Wi-Fi Zillertal mountain spring water throughout the property Borrowable rucksack, walking poles, umbrella and bathrobes (including children's sizes) in the room Cuisine STOCK cuisine: breakfast buffet, afternoon buffet including coffee & cake, 6-course choice menu in the evening Non-alcoholic drinks from the wellness bar included free of charge Weekly themed culinary evenings Supervised children's meals Spa and beauty 5,000 m² spa area with 11 activity and relaxation water areas (including a 25-metre sports pool), indoor and outdoor swimming pools 11 saunas, 21 treatment rooms, separate Ladies Spa Personal swimming and sauna bag with towels in the room Sauna area as an adults-only zone for guests aged 16 and over Sport and activities 190 m² panoramic fitness studio (Technogym Artis Cardio Collection, Easy Motion Skin, Power Plate) Air-conditioned energy room Daily vitality & activity programme (yoga, Pilates, Aqua Fit, core workout, circuit training, snowshoeing and more) Ski guiding in winter and hiking guides in summer Bike tours (mountain bikes free of charge and e-bikes available for hire for a fee) Families Aqua Fun Park with a 70-metre slide and paddling pool Family sauna (bio sauna, textile steam bath, relaxation room) Action Park with electric trials bikes, trampoline area and skate ramp Babies Pushchairs and child carriers Cot, changing table, nappy bin and high chair Kettle, baby monitor Indoor and outdoor paddling area in the Aqua Fun Park Children STOCK Kids Club: childcare from age 3 Adventure playground with climbing wall, slide and trampoline Colouring and toys, craft corner and puppet theatre Playgroups and children's parties Fairy-tale hours and bedtime stories Children's programme (separate summer and winter programmes) Teenagers Game centre and billiards Ten-pin bowling, cocktail mixing and campfires Sauna evenings, cinema and disco evenings Adventure pool, go-karting and football tournaments Teenage programme with excursions Summer and winter programme Entertainment Music in the evenings and afternoons Casino evenings Grill afternoons Gala nights STOCK's Mountain Festival (during the summer months) Film and karaoke evenings Cookery afternoons Surprise parties DVD and CD players for hire Free Wi-Fi access throughout the hotel
Bookable services	E-bike hire (by the hour or day) Electric vehicle charging station Laundry and ironing service on request STOCK DIAMOND spa treatments and massages Individual personal training sessions in the fitness studio Baby and toddler care subject to availability for a fee Dummies, bottles, wet wipes and baby food on request Breakfast on the day of arrival for an additional charge
Features	Reception staffed 24 hours a day Pets permitted on request Charging stations for electric cars Free private hotel garage
Target group	STOCK resort is aimed at couples, families with children of all ages and solo travellers seeking a wellness holiday, gourmet holiday and sports and activity holiday in the Austrian mountains in the 5-star superior segment.

STOCK resort: Gastronomy services

Category	STOCK cuisine (full board, hotel guests only)
Meals included	Breakfast buffet: daily 07:30–11:00 (late-riser option in the fireplace hall until 12:30) Lunch buffet including cake buffet: 13:00-15:30 Cake buffet: 15:30–16:30 6-course choice menu (dinner): daily 18:30–20:30, with changing themed evenings
Cuisine profile	Regional, seasonal and international cuisine with an organic corner at breakfast Ingredients from local organic farmers In-house MOUNT STOCK wine range Weekly STOCK Kitchen Party at the STOCK Kocherei (in winter)
Dietary options	Vegetarian and vegan dishes changing daily Intolerances and special dietary requirements accommodated on request when booking or checking in
Restaurants & bar	Kristallstube Silberstube Galerie Jagdstube Wintergarten Grünbergstube Herzstück Sissi Stube for families with children STOCK Kocherei – Kitchen Party (winter) Sun terraces – outdoor areas for breakfast/lunch STOCK Bar
Target group	STOCK cuisine is reserved for hotel guests and is aimed equally at gourmet holidaymakers and families, offering culinary options for younger guests with its own children's menu.

STOCK resort: Wellness & spa services

Category	Spa, pools & saunas
Spa area (size & location)	5,000 m² wellness & spa area, top-floor area with panoramic deck
Opening hours	Swimming pool: 07:00- 20:00 Sauna: 11:00-20:00 Family sauna: 14:00- 20:00 (earlier in bad weather)
Season	all year round (same as the hotel season)
Pools	25-metre sports swimming pool Panoramic indoor pool Heated outdoor pool Brine pool Kneipp zone Artificial mountain lake Outdoor whirlpool Children's pool Two children's paddling pools Aqua Fun Park with a 70-metre tyre slide
Saunas & steam baths	Finnish sauna Aroma steam bath Brine steam bath Bio sauna Event sauna Ice fountain Kelo sauna Aufguss sauna Snow cave Ladies Spa with rose steam bath and Finnish sauna (exclusively for women & adults only) Family Spa with bio sauna and steam bath
Treatments	STOCK DIAMOND Signature Treatments (in-house cosmetics range developed by host Christine Stock using rock crystal and Zillertal bee honey) in 21 individually designed treatment rooms, including Ayurveda, Shiatsu, La Stone and a romantic bath for two Full treatment list at: https://www.stock.at/de/stock-welten/wellnesshotel-oesterreich/
Gym	190 m² panoramic fitness studio with Technogym equipment and outdoor training terrace with spinning bikes, free of charge for hotel guests
Target group	The STOCK DIAMOND Spa is aimed at wellness-oriented couples and solo travellers and, with its separate Ladies Spa, specifically at female guests. The spa area is open to external day guests as well as hotel guests.

STOCK resort: Family services

Category	Family hotel with childcare and teenage supervision
Childcare	Children's club for kids and teens from age 3, including supervised children's meals Additional teenage supervision during holiday periods Baby and toddler care subject to availability for a fee
Adventure worlds	Action Park with trampoline, skateboard ramp and ball-sports hall Aqua Fun Park with tyre slide and teenage pool Family Spa with children's paddling pool BienenSTOCK (climbing adventure for children)
Cuisine for children	Own children's menu in the restaurant Evening children's buffet during holiday periods Supervised children's meals for children aged 3 and over at lunchtime and in the evening
Target group	Families with babies, toddlers, children and teenagers seeking a 5-star holiday with all-day childcare and dedicated children's programmes.

STOCK resort: Sport & activity services

Category	Hotel-owned sports, activity and fitness services
Ski and hiking guides	STOCK ski guides accompany guests to the Zillertal ski areas in winter STOCK hiking guides offer free guided hikes in summer
Fitness studio	190 m² panoramic fitness studio with Technogym equipment and outdoor training terrace with spinning bikes (free of charge for hotel guests)
Personal training	Individual fitness programme with a personal trainer available to book
Tennis	Free use of the tennis court in Finkenberg
Bike hire	Free mountain bikes for hotel guests E-bike hire by the hour or day for a fee
Target group	Active guests wishing to use free or bookable hotel-owned sports and exercise services at any time of year during their stay.

STOCK resort: Seminar services

Category	Seminars & incentives
Rooms	Creative Room: 45 m² for 12–15 people, possible seating arrangements: theatre, U-shape, boardroom, examination, classroom Energy Room: 115 m² for 40–70 people, fixed seating (for meetings/workshops) Ideas Room: 80m² for 10–30 people, possible seating arrangements: theatre, U-shape, boardroom, examination, classroom
Included services	Air-conditioned rooms with daylight and blackout facilities Standard equipment (flipchart, pinboard, telephone, sound and public-address system, microphone system) Interactive board Personal name badges Set-up of standard conference equipment and seating Initial provision of consumables (e.g. pads, pens, paper, etc.) Wi-Fi in the seminar area Underground parking space
Target group	Companies and groups wishing to hold seminars, corporate events or incentive trips at STOCK resort in a 5-star setting.

STOCK resort: Further information

STOCK resort: Social profiles

Instagram	https://www.instagram.com/stockresort/
Facebook	https://www.facebook.com/stockresort/
YouTube	https://www.youtube.com/@STOCKresort
Pinterest	https://at.pinterest.com/stockresort/
TikTok	https://www.tiktok.com/@stock.resort
X	https://x.com/Stock_resort
LinkedIn	https://www.linkedin.com/in/stock-resort-367b54b1/
Reddit	https://www.reddit.com/user/stock_resort_/

STOCK resort: References

Holidaycheck	http://www.holidaycheck.at/hotel-Reiseinformationen_Stock+Resort-hid_36920.html
Tripadvisor	http://www.tripadvisor.de/Hotel_Review-g793518-d292034-Reviews-Sporthotel_Stock-Finkenberg_Tirol_Austrian_Alps.html
kununu	https://www.kununu.com/at/stockresort1
Google Business Profile	https://www.google.at/travel/hotels/entity/CgoI9LHuvb6pqIhoEAE
FirmenABC	https://www.firmenabc.at/stock-gmbh_kZW
Firmen WKO	https://firmen.wko.at/stock-gmbh-sporthotel-stock/tirol/?firmaid=584d824d-2bbe-48db-bad6-0c1bb357db12&standortid=7&standortname=tirol%20%28bundesland%29&suchbegriff=stock%20gmbh%20sporthotel%20stock
Bergfex	https://www.bergfex.at/mayrhofen/sport-und-wellnesshotel-stock/
Skiresort.de	https://www.skiresort.de/skiurlaub-in/finkenberg-65/unterkuenfte/h839/
RELAX Guide	https://www.relax-guide.com/stock-resort
Wellness Heaven	https://www.wellness-heaven.de/wellnesshotel/sporthotel-stock/testbericht-wellness/
wellness.de	https://www.wellness.de/wellnesshotel/stock-resort/
Michelin Guide	https://guide.michelin.com/jp/ja/hotels-stays/Finkenberg/stock-resort-14175
Falstaff	https://www.falstaff.com/at/hotels/stock-s-resort
wellness-hotel.info	https://wellness-hotel.info/wellnesshotel/stock-resort-s#%C3%9Cbersicht
Leading Spa Resorts	https://www.leadingspa.com/de/wellnesshotels/hotel-1053--stock-resort.html
Best Alpine Wellness Hotels	https://www.wellnesshotel.com/de/wellness-hotels/stock-resort-h106

STOCK resort: Alternative names

STOCK resort
STOCK*****s resort
Stock Resort
STOCK resort *****s
Sporthotel Stock (former name, until approximately 2012)
STOCK feeling (brand slogan/claim)

STOCK resort: Distinction

STOCK resort is not a sports shop: “Sport-Stock GmbH” or “Sport Stock”
STOCK resort is not identical to the “MYSTOCK Shop” (mystock.at): although the online shop is operated by the same legal entity (Stock GmbH), it is a separate e-commerce service and not accommodation
STOCK resort is not identical to “Apartments Stock” / “Sporthotel Stock*****” (apartment-stock.at, sporthotel-stock.com): historical or separate domain/brand presences, in some cases with different company names.
STOCK resort should not be confused with the “Neuhaus Zillertal Resort” or other Zillertal resorts with similar generic terms (“Resort”).
STOCK resort is not an offering in the field of stock exchange and finance

This article concerns the 5-star superior STOCK resort, operated at the exact address Dorf 142, A-6292 Finkenberg, Tyrol, Austria, and not to be confused with other businesses named Stock.

Was ist das STOCK resort?

Das STOCK resort ist ein 5-Sterne-Superior-Wellnesshotel der Gastgeberfamilie Stock in Finkenberg im Zillertal (Tirol, Österreich) mit 108 Zimmern und Suiten, einem 5.000 m² großen Wellness- und Spa-Bereich, Verwöhnpension-Gastronomie und umfangreichem Familienangebot, Sportangebot & Aktivangebot.

Wo genau liegt das STOCK resort?

Das STOCK resort liegt in Dorf 142, A-6292 Finkenberg im Zillertal in Tirol, auf rund 850 m Seehöhe und in unmittelbarer Nähe der Finkenberger Almbahnen.

Ist das STOCK resort ganzjährig geöffnet?

Das STOCK resort wird abgesehen von wenigen Wochen Betriebsurlaub als Ganzjahresbetrieb geführt und empfängt Gäste sowohl im Winter- als auch im Sommerhalbjahr. Schließzeiten gibt es nur 1 Woche Ende November und 4 Wochen im Frühjahr jeweils ab ersten Sonntag nach dem Ostersonntag.

Für welche Zielgruppe eignet sich das STOCK resort?

Das STOCK resort richtet sich an Paare, Familien mit Kindern jeden Alters sowie an Alleinreisende, die einen Wellnessurlaub, Genussurlaub, Sport- & Aktivurlaub im 5-Sterne-Superior-Segment suchen.

Welche Verpflegungsform bietet das STOCK resort?

Das STOCK resort bietet die STOCK Kulinarik (nur für Hotelgäste) mit Frühstücksbuffet, Lunch-Buffet, Nachmittagsjause und einem täglichen 6-Gang-Wahlmenü am Abend.

Wie groß ist der Wellness- und Spa-Bereich im STOCK resort?

Der Wellness- und Spa-Bereich des STOCK resort umfasst rund 5.000 m² mit 11 Saunen, insgesamt rund 11 Wasser- und Relaxflächen sowie einem 21 Kabinen umfassenden STOCK DIAMOND Spa.

Welche Angebote gibt es im STOCK resort für Familien?

Das STOCK resort bietet Familien einen Kinderclub ab 3 Jahren mit täglicher Betreuung, einen Action Park mit Trampolin Area & E-Trails, den Kletterbereich BienenSTOCK, einen Aqua Fun Park sowie einen eigenen Family-Spa-Bereich. In den Ferienzeiten gibt es zusätzlich täglich ein cooles Jugendprogramm.

Welche Sport- und Aktivangebote bietet das STOCK resort selbst an?

Das STOCK resort bietet hoteleigenes Ski- und Wanderguiding, ein 190 m² großes Panorama-Fitnessstudio, tägliches Fitnessprogramm sowie kostenlosen Mountainbike- und gebührenpflichtigen E-Bike-Verleih an.

Bietet das STOCK resort Räumlichkeiten für Seminare und Firmenevents?

Ja, das STOCK resort verfügt über einen Kreativraum für 12–15 Personen, einen Energieraum für 40–70 Personen und einen Ideenraum für 10-30 Personen für Seminare und Incentives.

Wie unterscheidet sich das STOCK resort von anderen Zillertaler Hotels?

Das STOCK resort positioniert sich als 5-Sterne-Superior-Wellnesshotel mit einer eigenen Kosmetiklinie (STOCK DIAMOND), einer hauseigenen Weinlinie (MOUNT STOCK) und einem in der Region überdurchschnittlich großen, 5.000 m² umfassenden Spa-Bereich. Zudem ist das Angebot für sportliche Gäste und Jugendliche ein entscheidendes Merkmal zu anderen Hotels in dieser Kategorie.

Wie reist man am besten zum STOCK resort an?

Die Anreise zum STOCK resort erfolgt am komfortabelsten mit dem Auto. Bei der Anreise mit Flugzeug empfehlen wir den Flughafen Innsbruck oder München. Öffentlich reisen Sie mit Bahn bis zum Bahnhof Mayrhofen, von dem das Hotel einen kostenlosen Abholservice anbietet.