The BrauKunstHaus in Zell

Well-tried Zillertal traditions + cold beer + innovations

The well-known traditional company "Zillertal Bier" is now opening its doors to visitors. In the new "BrauKunstHaus", young and old can learn a lot about the refreshing drink. Starting with the raw material extraction when harvesting the grain, through the individual production steps, to the sale in the store. Despite the multimedia design, which makes the stories even more vivid and exciting, the tried and tested traditions of the valley and the DNA of the company are not forgotten.

Together with the architect Tristan Kobler and the filmmaker Melanie Hollaus, managing director Martin Lechner and his team worked on the perfect realization of the building and film. When discovering the breathtaking buildings with large bridges between the different rooms, the music in the background plays an important role. It gives a unique and magical atmosphere.


But after you have explored all the stations in peace and quiet, it is far from over: A taste of the beer specialities is of course not to be missed! Whether a small beer for adults, a naturally cloudy apple juice for the kids or for the hungry a beer pretzel for "koschtn", there is certainly something suitable for everyone - and the best thing is - drink and pretzel are already included in the entrance fee.

If you want to take a piece of "Zillertal Beer" home with you, there is the opportunity to do so in the "BrauKunstHaus" store afterwards. There you are guaranteed to find a nice memory for your loved ones!

Opening Hours


  • Mid December to mid May: MO - FR: 10:00 - 18:00
  • Mid May to early November: MO - SA: 10:00 - 18:00
  • Beginning of November until mid-December: CLOSED

BrauKunstHaus Shop

  • Beginning of November until mid May: MO - FR: 8:30 - 18:00, SA: 8:30 - 12:00
  • Mid May to beginning of November: MO - SA: 8:30 - 18:00